Today marks a momentous day for TooD as we enter retail and embark on this next phase of our brand and company. I ventured into this business back in 2019 as an exploration into the question 'if'; If I could build a clean colorful high performing line, If I could add innovation to an oversaturated and polluted industry/space, If I could just make one product that is worth launching...if if if yielded, then: Then I will have a business and a brand worth launching. With two months left until we celebrate TooD's first birthday, I am overwhelmed with how quickly we have grown. From launching with an eye catching, disruptive inaugural campaign that shared the faces and told the narratives that historically are not depicted in beauty, to launching the first one swipe biodegradable glitter, to our partnership with Slow Factory and our presence at fashion week, to a music video with product placement (what up Kelis) and having our sun/moon color cream on full display in Times Sq, it's hard to believe this can all happen in a span of 10 months.

More importantly TooD is helping change lives and mindsets, providing a freedom to just be. From countless stories of people rewilding, reclaiming and rewriting their beauty narratives, to facing their shame story around beauty and perhaps giving that shame some grace instead of hate, to the simple joy of spreading some sparkle anywhere - we are contributing in helping people feel good. And what's better than that? Feeling good FEELS GOOD.

Building TooD has been in a parallel track with me building myself. Deconstructing & Reconstructing narratives that I inherited, which never served me, and rewriting for myself who I actually am...this personal & spiritual journey of consciousness continues to evolve for me daily as the brand.