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THE TOOD READS
  • Colored Eyeliner Revolution: Your Style, Your Rules

    Colored Eyeliner Revolution: Your Style, Your Rules

    Calling all makeup revolutionaries and beauty boundary-breakers! Prepare to dive headfirst into the kaleidoscopic world of colored eyeliners, where creativity knows no bounds. We present to you TooD's Stretch the Limits...

When it comes to who you are, why be shy?
  • Decolonizing Beauty:  My Unibrow and Me

    Decolonizing Beauty: My Unibrow and Me

    Founder of TooD Beauty, Sharareh Siadat wearing: Stretch the Limits Liquid Liner Black, Stretch the Limits Liquid Liner White, TooDSCARA in Blackest and Turn It On Soap Brows at the Business Of...

  • Nail Your Pride & Celebrate LGTBQ+ Trailblazers

    Nail Your Pride & Celebrate LGTBQ+ Trailblazers

    With Pride Month in full swing, TooD Beauty, has launched a nail campaign that not only celebrates self-expression but also honors influential LGBTQIA+ activists. Our collection of vegan and non-toxic...

  • Happy International Women's Day 2023

    Happy International Women's Day 2023

    The featured women are expressing themselves in TooDScara, Hypnotic Color Cream, Stretch The Limits Liner & Turn It On Soap Brow. This International Women’s Day, we are shining the spotlight and paying...

  • A Year Ago Today, I Launched TooD Beauty

    A Year Ago Today, I Launched TooD Beauty

    A year ago today I launched TooD Beauty. I could have never predicted what would have unfolded for me psychologically, Yes, I wanted to bring the world clean, sustainable, non-toxic products paired...

  • Our Story

    Our Story

    TooD is a beauty brand at the intersection of clean, colorful, and high-performing cosmetics. While our products are non-toxic, so is our mindset. We believe makeup is about joy, creativity...

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