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THE TOOD READS
When it comes to who you are, why be shy?
  • Colored Eyeliner Revolution: Your Style, Your Rules

    Colored Eyeliner Revolution: Your Style, Your Rules

    Calling all makeup revolutionaries and beauty boundary-breakers! Prepare to dive headfirst into the kaleidoscopic world of colored eyeliners, where creativity knows no bounds. We present to you TooD's Stretch the Limits...

  • Decolonizing Beauty:  My Unibrow and Me

    Decolonizing Beauty: My Unibrow and Me

    Founder of TooD Beauty, Sharareh Siadat wearing: Stretch the Limits Liquid Liner Black, Stretch the Limits Liquid Liner White, TooDSCARA in Blackest and Turn It On Soap Brows at the Business Of...

  • Nail Your Pride & Celebrate LGTBQ+ Trailblazers

    Nail Your Pride & Celebrate LGTBQ+ Trailblazers

    With Pride Month in full swing, TooD Beauty, has launched a nail campaign that not only celebrates self-expression but also honors influential LGBTQIA+ activists. Our collection of vegan and non-toxic...

  • Happy International Women's Day 2023

    Happy International Women's Day 2023

    The featured women are expressing themselves in TooDScara, Hypnotic Color Cream, Stretch The Limits Liner & Turn It On Soap Brow. This International Women’s Day, we are shining the spotlight and paying...

  • A Year Ago Today, I Launched TooD Beauty

    A Year Ago Today, I Launched TooD Beauty

    A year ago today I launched TooD Beauty. I could have never predicted what would have unfolded for me psychologically, Yes, I wanted to bring the world clean, sustainable, non-toxic products paired...

  • Our Story

    Our Story

    TooD is a beauty brand at the intersection of clean, colorful, and high-performing cosmetics. While our products are non-toxic, so is our mindset. We believe makeup is about joy, creativity...

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