TOOD IS NO HARM. NO JUDGEMENTS. NO LIMITS BEAUTY. And it is never at rest.

The most beautiful thing you can do is be healthy, In your body, in your mind and most of all in your attitude toward yourself. Refuse to use ingredients that pollute your personal ecosystem. Keep away from people that feed on negativity. Get away from the mirrored ecochamber of self doubt in your mind. There's power in making peace with who you are. It doesnt end with yourbeauty choices. But it's a really good place to start.

BEAUTY,
BARRIER FREE
100% sustainable is a goal, not a reality. Yet.
We want it all for you

We’re committed to being non-toxic to the core. From formula to packaging to point of view, there’s nothing here to harm your endocrine system, your mental landscape or the environment all around us.

We call it Clean to the Third Power. And we’re pushing every day to move its forefront even further forward.

Sharareh siadat
I was an outsider to the industry but I knew the change I wanted to create

WE EVOLVE TO SOLVE
Our work in progress attitude that means that we’re not satisfied with being the first we are always self-correcting and reinventing as we go to keep raising the roof on what it means to be the most creatively permissive and most harm free force in beauty.

“Flaws are fiction. They’re mind games.”
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