Makeup for every body, everywhere

Hi, my name is Shari.

Growing up, I never saw faces like mine in the media (and, let’s be real - I still don’t).
As a first generation Iranian - American, I spent years trying to fit into a standard of beauty that didn’t serve me.

Now, as a mother to three girls, I want them to live in a world that celebrates the beauty of being - without the pressure to conceal or contour.

Clean beauty has been a first step in getting there, but we needed non-toxic products with packaging that helps the earth heal and that let us experiment with color and joy. I created products that would be safe for anyone to wear - from my own daughters to those who wish to express themselves fully.

I want TooD to be your own personal safe space. I hope you love it and express yourself in ways that you always dreamed of!


Founder, TooD Beauty


Where can I use TooD?

Literally anywhere you want. On your face, hair or body. Use TooD color creams and other tools to create looks on your lids, lips and cheeks OR experiment with vibrant color that sticks to your eyebrows, braids, arm hair, ankles or wherever YOU decide to show your TooD. *You can literally put it anywhere you want but we recommend external use only.

Is this safe for everyone?

Yes, TooD is clean and colorful makeup that anyone can use—from 3 or 93. It's safe for all types of skin and it's easy to try on and take off, unlike other colorful and shimmery formulas.

Tell me about the packaging.

Our products are painstakingly designed to reduce as much waste as possible throughout the production process, through:

• Recyclable tins

• Soy-based inks 

• Solar energy

• Laser-printed wood

• Forest Stewardship Council (FSC) certified paper to help the earth’s forests

Tell me about the ingredients.

Tood finds these rude (and we don't use them in our products)—

Cruelty or animal testing / Parabens / Phthalates / Sulfates / Silicones / Formaldehyde NPE (Nonylphenol Ethoxylate) / Artificial Colors / Artificial Fragrance / Mineral Oil / PEG / Prop 65 Ingredients

Is TooD vegan?

TooD products are *vegan-friendly, non-toxic, allergen-free, cruelty-free and gluten-free.

*We are a new company, and three color creams (Asleep/Awake, Sweet/Sour, Sun/Moon) include a microscopic amount of carmine (a beetle secretion that does not hurt the tiny beetle that created it!!!) yet the TooD lab is currently working hard to reissue this formula to ensure 100% vegan quality for all of TooD.